Radio has changed the world many times and many ways. It was our first truly mass market form of communication. The revolution it created in the early 20th. century changed our entire society. It allowed Roosevelt to be elected President. He used it to keep the nation informed about his efforts to beat the Great Depression. In his most famous radio speech, he informed the nation of the attack on Pearl Harbour and America's entry to World War II. It allowed a young country boy named Hank Williams to build a nationwide fan base and to go into history as one of the greatest entertainers of all time. Without radio there would have been no Patsy Cline, Kitty Wells, Elvis Presley, or the Beetles.
Radio is about to do it again! Radio technolgy has maded another advancement. It has just leapfrogged from reaching an audience within several hundreds miles of its broadcast tower to a truly worldwide audience. At the same time its reach has expanded, entry costs have dropped like a rock. Just a few years ago, radio stations were selling for tens of millions of dollars. Now, a state of the art Internet radio station can be started for a few thousands of dollars. A reasonable monthly fee eliminates record keeping and royalty payment requirements. Any serious hobbist can start and operate a fully automated Internet radio streamer. All that is required is a powerful computer, advanced programs, a large music collection, and a few hours of free time each day.
Until now, Internet radio has had one major stumbling block. Listening required a bulky computer and a cable or DSL modem. Since most Americans listen to radio in their vehicles, Internet radio was limited to a small niche market of listeners. Those who listened to Internet radio usually did so, while working at their home or office computers. Sure, tens of thousands of people listened to some Internet radio streams. Compared to the hundreds of millions of people who tune into their favorite radio signal while driving, the number of listeners was insignificant. That has changed! The revolution in radio audience penetration has began!
The device seen at this link and others like it are changing the music industry and the world, as we know it. http://www.engadget.com/2009/01/13/blaupunkt-shows-off-miroamer-powered-internet-car-radios/
With this device in their dashboard, more than five billion people in more than 120 nations will be able to chose from tens of thousands of Internet radio streams. In less than three years, the number of Internet radio streamers is expected to exceed one million. And, their projected listening audience will exceed one billion people This simple device has just broke the stranglehold major record companies had on American radio.
They have kept a lock tight grip on what the music consumer was able to hear for several decades. They can't control a million independent radio streamers. The major record companies have earned billions of dollars by preventing your music from being heard. They have carefully chosen the few dozen stars the world gets to hear. They have prevented most songwriters from sharing their talents with the world at large. They have been able to choose the few winners and the many losers. Internet radio receivers in vehicles blow their monopoly on radio play apart. No small group of big record companies can control Internet radio. It is too widespread and difuse. It is too simple and affordable. It is too large and getting larger each day. Finally, true talent will be able to compete on a level playing field. Merit and the free worldwide market place is prevailing. Persistence, determination, and talent are no longer trumped in a rigged game!
These mobile Internet radio receivers are available for retrofitting, today. In the 2010 model year, they will be installed at the factory, by high end automakers. Cassette players and CD players became standard equipment on less expensive vehicles, Internet radio receivers will quickly follow that well established path.
I am proud I have been able to lead the way with my innovative song plugging Internet radio program. Leaders of Nashville's music industry have been listening to it, from their office computers. Music people are trend setters. We jump on the latest technology like a duck on a June bug. Several of my music friends are already in the market for mobile Internet radio receivers. This is similar to a snowball rolling downhill.
Americans like to accomplish more than one thing at a time. We enjoy getting additional benefits from our daily drives to and from the office. Mobile Internet radio receivers just expanded those possibilities.
With future blogs, I'll share ideas on getting your music heard on those mobile Internet radio receivers.
I welcome your thoughts, questions, and comments.
Charlie
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